EE

EE Data Portal

EE wanted to make the process of changing data packages for Pay as you go customers more straightforward and more intuitive.

EE
EE-1

Overview

The existing data upgrade process for Pay as you go customers wasn’t intuitive and didn’t allow for the new functionality EE wanted to introduce.

Since most customers would be upgrading on their mobile device, the design had to be mobile-first. The existing design wasn’t mobile friendly and very cluttered.

Research and Discovery

We had actual data and user videos showing how users typically updated data on their pay as you go accounts. We knew most transactions happened on the user’s mobile device.

Design ideas and evolution

We knew that most users were updating their data on mobile devices. We had to make it as easy as possible to navigate the different packages and compare them as quickly as possible on a device with limited screen sizes.

Prototypes and user testing

After our ideation sessions, we were confident we knew how we could improve the customer portal and introduce the new features the customers had been asking for. We did rounds of user testing to ensure the interface was intuitive, and it allowed the customers to do what they needed quickly.

The Results

Data upgrades increased substantially after the new functionality was released to Pay as you go customers. It allowed the flexibility to change their data allowance as they needed it.

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