Plusnet wanted to update their existing customer portal so it clear to navigate and included many new elements that customers potentially needed.
Overview
The existing customer portal was very dated and hard to navigate. We needed to create a usable application that would allow for some modern functionality.
User research and wire framing
There was quite a lot of existing data around the original customer portal and user feedback. Using the feedback we were able to clearly see where the issues were and how we might improve them.
Prototypes and user testing
After our ideation sessions, we were confident we knew how we could improve the customer portal and introduce the new features the customers had been asking for. We did rounds of user testing to ensure the interface was intuitive, and it allowed the customers to do what they needed quickly.
Design System
With the help of in-house designers, we created a full design system for the customer portal and any new customer application for Plusnet.
The Results
The new customer portal launched with great success. After rounds user testing and tweaking, we created a customer portal that received rave reviews from users and gave Plusnet a platform to quickly change and adapt for other customer services.
Tools
Tools
Guides
Guides
Insights
Insights
Tools
Tools
Guides
Guides
Insights
Insights
Our lead generation process
Our tried, tested and perfected process for delivering you the best highly qualified leads looking for your services from your business.
1. Setting you up for success
Lead Generation Audit
Our first step is to listen to you because you understand your customers better than anyone else. After hearing your needs and criteria for the ideal client, we conduct a comprehensive audit. This helps us determine the size of your potential audience, the cost per lead, and the expected conversions.
User Research
Key Objectives
Performance Benchmarking
2. Design, CRO and Personalisation
Website Design
Every website we create for your business is meticulously crafted to maximise conversions. We pay attention to branding, layout, typography, and copy, putting ourselves in your audience's shoes to anticipate their actions on the site. Our focus is entirely on driving sales with a distraction-free design.
Experence Design - UX
Visual Design - UI
Coding
3. Constantly measuring and refining
Conversion Rate Optimisation
Once a campaign is live and users visit our website, they're not guaranteed to inquire about your product or service. Our role involves recording user interactions on the site and studying behavioural patterns. These insights enable us to make subtle adjustments to ensure users are engaged, finding the information they need and taking the next step.
Behaviour Analysis
Conversion Rate Optimisation
Data Analysis
The results are highly qualified leads looking for your services from your business
Leads that have contacted your business are far more likely to turn into customers.
<span data-metadata=""><span data-buffer="">Websites by subscription?
<span data-metadata=""><span data-buffer="">Imagine knowing you have a team of website experts ready to help you make your website a success.
<span data-metadata=""><span data-buffer="">Successful websites usually need ongoing SEO, Optimisation and Maintenance services to be effective. Not to mention additional services like conversion rate optimisation to increase conversions or making more significant design changes that might need user testing to ensure they work for your users.
It’s not as crazy as it may first seem. Most of our clients eventually pay for monthly ongoing services with our standard payment options.